Which images come to mind when you hear the word sustainability? Take a moment to search for a few in a popular search engine. Do you feel the ones you find conform to your own? Most are environmentally oriented and symbolize the concept of sustainability with elements from nature.

Environmental consultants confirm this. In order to acquire projects, they have to almost assume a missionary role in order to convince managers and entrepreneurs that there is a need for a more environmental orientation. The environmental perspective is, indeed, the foundation on which real and effective solutions concerning sustainability can be achieved and, in that respect, the definition described above is not wrong. However, it only focuses on one of sustainability’s components. From the business perspective, good economic arguments are a necessary prerequisite for closer attention to environmental friendliness. Life cycle assessments show how well these two aspects can work together.