Innovations for pioneering decoration of plastic surfaces
‘Making every product unique’ – this is the objective that guides KURZ in offering its customers groundbreaking and future-proofed surface solutions from a single source. At the 2019 K fair in Düsseldorf, from October 16 to 23, the company will present new developments for the automotive, household appliances, consumer electronics, health, and cosmetics sectors, covering small volume to large series solutions. KURZ will present its complete solutions in Hall 5, Stands A19 and E09.
The future of mobility design:
Radiator grille with autonomous driving features for the automotive sector
In a world premiere, KURZ will present its IMD PUR technique for future mobility. A radiator grille is decorated live via IMD (In-Mold Decoration) and flooded with polyurethane (PUR) in one process step. In addition, it can be equipped with autonomous driving features developed by the LiDAR (Light Detection And Ranging) sensor manufacturer Velodyne. Avant-garde designs and depth effects are created before the visitors eyes. The glossy glass look of the PUR surface is extremely resistant, and the material can even heal scratches itself. The layers are adherent and durable. In addition, IMD PUR boasts significantly shorter cycle times and a high degree of design diversity, making the production-ready process economically attractive for the industry.
Intelligent interface heroes:
Household appliances: Intelligent interaction becomes production ready
KURZ presents intelligent usability combined with individual design options. The patented FFB (Functional Foil Bonding) process is now ready for series production. Visitors will experience how touch sensors from KURZ subsidiary PolyIC are fully automatically integrated into a household appliance panel, while IMD (In-Mold Decoration) gives it its futuristic, backlit design. The decisive advantage is that manufacturers can produce the same components for different devices, because the buttons are freely assignable and customizations easy to implement. Small series become economically interesting.
Give your product design an edge
Health & Beauty: Metallic magic at the point of sale
Manufacturers have a millisecond to win over customers at the POS. Digital inline Foiling (DiF) is a new innovation by KURZ: Plastic tubes and lids can be finished with metallic motifs and decorated with several colors in a single print cycle. A machine from KURZ subsidiary ISIMAT demonstrates the process. Metallization and color printing give the tubes a particularly high-quality and eye-catching shine. An additional advantage is that even individual elements such as names or serial numbers can be integrated. Variable designs can be implemented quickly and cost-effectively. This enables brand manufacturers to apply profitable finishes and attract customers as if by magic.
Let there be light
Consumer electronics: Magic with ligh
Here, KURZ shows how backlighting effects merge with surface design and touch functionality to create impressive aesthetics. As early as in the production of components, a product is created in one work step that delights the user with futuristic surface designs and interactive touch functions. Innovative lighting concepts with day-night designs, backlighting, and sensor integration are just as possible as velvety, supple, or non-slip haptic effects. KURZ has also further perfected holographic designs. Surprising combinations like Gold & Concrete show that objects such as sound boxes can become special designer objects.
‘Design for recycling’ – KURZ develops pioneering processes for holistic recycling. The company thus supports its customers in sustainable management. Even when brainstorming at the very outset, KURZ ensures that products can be safely recycled. At K 2019, visitors will see decoration solutions based on components containing recycled material, which equal products with new materials in every way, in terms of aesthetics and design versatility. KURZ will also present its sustainable circular economy at the VDMA pavilion in the open-air area in front of Hall 16. In addition, KURZ will demonstrate that its coatings do not affect the recyclability of decorated plastics. At the stand of its partner Engel (Hall 15, B42 – C58), visitors can experience the recycling cycle first hand.
Hot stamping and digital printing in one machine
At the K fair, KURZ will for the first time present a hybrid machine from its subsidiary BAIER for hot stamping and digital printing in one process step. The hot stamping unit holds up to four embossing motifs, two of which can be decorated at the same time. The CMYK digital printing unit delivers crisp and clean images – ideal for later customization of components. Customers in the automotive, consumer electronics, health, and cosmetics sectors benefit from numerous design options and efficient processes.